15.3.11

Monaco Tops in Facebook Penetration

When I think of Monaco, casinos, Princess Grace (Kelly) and a famous aquarium come to mind. Now I have to start thinking social networking since the the world's highest Facebook penetration is found in this tiny, French-speaking Mediterranean principality. Some seven out of ten Monegasques use the popular social networking application. It's so popular that Monaco Telecom even offers a mobile phone plan with unlimited Facebook access.

One notable aspect of countries with high Facebook penetration is that they tend to be small and islands. Facebook opens up a huge virtual world to these places where having a small population or being surrounded by water can create a sense of isolation. While opportunities for relationships may be limited in the real world, with Facebook there are potentially millions of cyber friends.

There were some 645 million people around the world using Facebook in March 2011 or almost one in ten people. The US has the most Facebook users and accounts for almost a quarter of the world total. What is surprising is that Indonesia is second with 35 million. Some nine out of ten Indonesian Internet users use Facebook and most do so through mobile phones. Other developing countries rounding out the top ten include Turkey, the Philippines, India and Mexico.

 

Top 10 Facebook countries by number of users, March 2011

Top 10 Facebook countries by users as % of population, March 2011

 

Country

Facebook users

% of total Facebook users

Country

Facebook users

Facebook users as % of population

1

United States

153,475,180

23.8%

Monaco

24,800

70%

2

Indonesia

35,174,940

5.5%

Iceland

197,400

61%

3

United Kingdom

28,940,400

4.5%

Gibraltar

16,780

57%

4

Turkey

26,641,980

4.1%

Faroe Islands

27,640

57%

5

Philippines

22,849,340

3.5%

Hong Kong

3,731,080

52%

6

India

22,057,280

3.4%

Norway

2,510,320

51%

7

Mexico

21,892,020

3.4%

Canada

17,381,700

51%

8

France

21,037,340

3.3%

United States

153,475,180

50%

9

Italy

18,438,760

2.9%

Cyprus

391,020

48%

10

Canada

17,381,700

2.7%

Cayman Islands

25,100

48%

 

WORLD

645,073,920

100%

WORLD

645,073,920

9.4%

Note: Population data from IMF World Economic Outlook except for Monaco, Gibraltar, Faroe Islands and Cayman Islands where national data was used.

Source: ictDATA.org adapted from Facebook Ad information.

 

Suggested citation: "Monaco Tops in Facebook Penetration." ictData.org. 15 March 2011.
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